She was an Angel.
A mom who loves the arts.
Thirty years of Nutcracker seasons.
I'm not a ballet company. I'm a mom — passionate about the performing arts and everything dance means to the families who live it every fall.
Nutcracker Jewelry was founded in 1996 by dance instructor Barbara Selvy, who drew every pose from real costumes, real roles, real stages. I acquired the brand in 2005, and for the past twenty years I have carried it forward with the same belief she had: that every dancer deserves something that lasts longer than flowers.
One of a kind dance charms in sterling silver and 14K gold. Featured in the 1998 issue of Dance Magazine. The perfect gift for any dancer or ballet supporter — and an excellent fundraising tool for the schools and studios that make the magic happen.
T-shirts shrink. Flowers die. Programs end up in a box. This stays.
The Jewelry
Every Nutcracker Jewelry charm is one of a kind — crafted in sterling silver and 14K gold, designed around the actual characters and roles that make up a production.
- 42+ characters across Act I & Act II
- Sterling silver and 14K gold finishes
- Drawn from real costumes and real roles
- Reviewed by an active Ballet Mistress
- The perfect keepsake gift for any dancer
For Schools & Studios
We partner with ballet schools and dance organizations across the country to run fundraisers that families actually want to participate in.
- Wholesale pricing — you keep the margin
- No upfront cost to your organization
- Families order directly — less coordinator work
- Flexible charm selection for any production
- We handle the charms. You handle the curtain call.
Ready to work together?
Whether you're a parent looking for the perfect gift, a school interested in running a fundraiser, or a wholesale partner — we'd love to hear from you.
Nutcracker Jewelry is a brand of Incentives Inc. · 2131 Woodruff Road, Suite 2100 #176, Greenville, SC 29607 · sales@nutcrackerjewelry.com · (864) 297-6786